Wednesday, February 25, 2015

Ashok Serchan, CEO of Prabhu Bank [CEO Says]

 Moin Uddin
Kathmandu

Ashok Serchan, CEO of Prabhu Bank Limited made his debut in the banking sector with Nepal Bangladesh Bank as a junior assistant in 1995, and today boasts of two decades of experience in the banking sector. Serchan went to school at Dhaulagiri Kendra Madhyamik Vidya-laya, Baglung and later moved to Public Youth for his I.Com degree. He completed his MBA from Sankhar Dev Campus, Kathmandu.

Serchan took many trainings to develop his skills. He went to the Netherlands to learn about change management, Japan for corporate management training and in Nepal itself he underwent project management, time management and leadership management. “Being a management student I was motivated to work and though private banks were fewer then now they were considered lucrative, so I joined the sector.”Having worked for four years as junior assistant at NB Bank, he moved to Nepal - Bank of Ceylon Ltd (NBOC) that later changed to Nepal Credit & Commerce Bank Ltd. (NCC Bank). He was promoted to senior officer at that time before he left. He went to London for further studies and returned to Nepal in 2006 to join Prabhu Finance Company Ltd as a CEO. In 2012 after the merger with Baibav Finance Ltd and Sambridhi Bikas Bank Ltd, it became Prabhu Bikas Bank Ltd with him as the CEO. In 2013, again with the merger with Kist Bank Ltd, Gaurishankar Development Bank Ltd and Zenith Finance Ltd it became Prabhu Bank. For nine months, he worked as Deputy CEO, then as Acting CEO and from since Feb 2015 he has been appointed as CEO of the bank.

Having been appointed as a CEO of Prabhu Bank, he says, “My roles include managing overall affairs of the company as well as developing strategy and implementing it. Also image building of the organisation and in return providing the optimum returns to stakeholders and following regulators directives are my duties.

”The performance of the Non Performing Assets (NPA), managing the risk of credit and operational management, adoption of new technology, staff management, he believes are challenges for him. The most challenging moment for him in his career was the merger of four different banking institutions and bringing them together into one culture. "Turning around the negative image of Kist Bank and knowing all the risks we were bearing and still taking the decision and proving that we were right was the most challenging period of my life."Highlighting his management style, he says, “I prefer open style democratic management where everybody is free to share ideas. Be it in monetary/non monetary terms, employees are an asset to an organisation." Talking about how he motivates employees, he says, “I motivate them by providing equal opportunities like giving them a platform to become operational managers, branch managers and also sending them abroad to develop further skills. I try to show them their potential and illustrate the worth of their talent; it is up to them how to take it.

” He further adds, “One has to update continuously and should be saleable by adding value according to the time.” He urges others to be like water and to accept and shape themselves according to every situation. Serchan believes, inspiration is everywhere, the only thing that matter is how people take it.

Besides banking Serchan loves writing poems and is also keen about trekking and playing badminton. About juggling his personal and professional life, he says, “I take my life in a simple and balanced way, the only way is by being patient and honest in relationships.” For new comers those who wish to join this sector, Serchan recommends, “If someone is honest in work and can be an above average person and do what he loves doing then this sector is for them.”




Also published in the newspaper The Himalayan Times's Perspective on 22nd February 2014, Sunday)

http://epaper.thehimalayantimes.com/Details.aspx?id=1391&boxid=29744914&dat=2%2F22%2F2015

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